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Graphic Expo 2018

- Apr 09, 2018 -

[Introduction]

The 23rd Graphic Exhibition and Advertising Exhibition (23rd Graphic Expo 2018) is the leading trade and market exhibition in the Philippines in 2018. It mainly covers design, creative imaging, signage, outdoor advertising, and screen printing. Since its inception in 1996, it has ushered in 23 sessions and is a platform for connecting buyers, decision makers, entrepreneurs and product suppliers. Through the exhibition to provide peer communication, get the latest business ideas, and grasp the latest market trends, share industry resources, enhance new technologies and innovation. In 2017, the exhibition area was over 6,000 square meters and more than 110 exhibitors were sponsored by BIG, EPSON and FUJIFILM.

【market Overview】

The Philippines has an irregular coastline of 10,850 statute miles, which is twice that of the continental United States. Such an irregular coastline has created many good ports. Manila Bay is one of the world's natural harbors. From the north to the south, the Philippines has a length of 1,000 kilometers. It borders Taiwan and mainland China, Japan, and the Korean Peninsula to the north; Thailand, Vietnam, Cambodia, Laos, Myanmar and India to the west; the Pacific Ocean to the east; Hope is a bridge between the two continents of Asia and Oceania and the Pacific Ocean and East Asia and South Asia. Its geographical location has important strategic significance.

Philippine advertising expenditure ranks second in Southeast Asia! According to the report of the Philippine "Business Mirror", Nielsen's latest Southeast Asia quarterly advertising index pointed out that despite the limited economic growth in the Philippines in the past three months, its advertising expenditure has increased by 15% to US$1.2 billion, ranking the first in Southeast Asia. two. Ranked first in Indonesia, advertising spending was US$2.11 billion. The advertising expenditures in Southeast Asia totaled US$5.03 billion, a year-on-year increase of 15.6%. Nielsen believes that high advertising expenditures and sufficient consumer confidence in countries such as the Philippines and Indonesia reflect the country’s ability to withstand external shocks.


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